Gerard Boucher founded Boucher + Co. in 2007, with the goal of building exceptional brands and disrupting existing industries in the New York market and beyond.
He possesses a decade of experience in both creative and business development, and is fascinated by the connection between the two areas. His long-term mission is to develop an effective process for user engagement and discover a lasting formula for content virality.
Born in New York City, Gerard has long experimented with entrepreneurship since he was a child. He later operated a leading entertainment website and online community, managing a 20-person staff and interacted with many interesting people from all over the world. The website, supported by advertising, membership, and events, sold for six figures.
Gerard is a member of the Public Relations Society of America and the American Marketing Association. He serves on the Executive Boards of Latino Youth for Higher Education Program, a non-profit organization that provides immigrant students with access to higher education, and Revel Apparel Group, the parent company for several luxury and apparel e-commerce brands.
He lives in New York City, where he attended the Bernard M. Baruch College of the City University of New York, studying corporate communications and public affairs.