Category: Entrepreneurship
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Becoming Lean
New York City is an expensive city to start and operate a small business. My digital agency Boucher + Co. was recently reminded of this fact, after having pursued our first expansion this past June. We spent the better part of June searching for new, larger office space, and hiring approximately ten part and full-time…
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3 tips for being a better marketer and closing more deals (hint: be a salesperson, too!)
In the new economy, marketers frequently double as salespeople. After all, they have to. Marketers without sales experience miss out on an opportunity to channel a brand or product’s message directly to the client or customer. This is true of the team at my digital agency – every team member must be competent in sales,…
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Building a Leaner Company – Sometimes Less Really IS More
More is better – right? Wrong. In today’s hyperactive consumption economy, its easy to believe that. After all, we are bombarded with ads for nearly everything. Not too long ago, I was a adamant follower of the more is better doctrine. I wanted to try everything. From a consumer standpoint, this was never necessarily a bad thing.…
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Knowing When & How to Part Ways with Bad Clients
Clients are the basis of all business operations – and in many cases, business success. Without a client base, businesses cannot survive. For this reason, business owners often seem completely consumed by our clients. They call, we answer. They invite, we come. Sometimes, without thought, we drop everything for our clients. But not all clients are…