Gerard Boucher founded Boucher + Co. in 2007, with the goal of building exceptional brands and disrupting existing industries in the New York market and beyond.
He possesses a decade of experience in both creative and business development, and is fascinated by the connection between the two areas. His long-term mission is to develop an effective process for user engagement and discover a lasting formula for content virality.
Born in New York City, Gerard has long experimented with entrepreneurship since he was a child. He later operated a leading entertainment website and online community, managing a 20-person staff and interacted with many interesting people from all over the world. The website was supported by advertising, membership, and events.
Gerard is a member of the Public Relations Society of America and the American Marketing Association. He has served on the Executive Boards of Latino Youth for Higher Education Program, a non-profit organization that provides immigrant students with access to higher education, and Revel Apparel Group, the parent company for several luxury and apparel e-commerce brands.
He lives in New York City, where he attended the Bernard M. Baruch College of the City University of New York, studying corporate communications and public affairs.
Gerard is passionate about politics, economics, and society. He creates publications on a variety of topics annually. He is a prolific blogger with hundreds of blog posts written to date.